It is a fantastic tool for communications professionals, including journalists. So, why am I so taken with iBooks Author? Because it's not just for textbooks, and not just for textbook publishers. Once published, anyone with an iPad can swipe through your new book, open picture galleries, play videos, take quizzes, follow hyperlinks, rotate 3D objects and interact with whatever embedded Keynote presentations you include in your book. Using interface tools familiar to anyone who uses the software Pages and Keynote, you can easily create an interactive book and publish it for free (or sell it through Apple's iBook Store). This is software that those of us with iPads have been craving since the device was in our hands. As well, it introduced a revamped iTunes U, which will allow university and K-12 instructors to provide full, rich-media courseware for free through iTunes U.īut, as a journalism instructor, it's iBooks Author that has me most intrigued. The Cupertino-based company also unpacked deals with major K-12 textbook publishers including Houghton Mifflin Harcourt, McGraw Hill Education and Pearson. The free software was part of a broader mid-January event heralding Apple's new thrust into education. Last week Apple announced a new tool for content creation – iBooks Author. Wayne MacPhail argues the new platform also gives journalists a new opportunity to create innovative, media-rich and longform stories for the audience. The launch of the new Apple iBooks Author tool is aimed at challenging the textbook publishing market. The launch of the new Apple iBooks Author tool is aimed at challenging the textbook publishing market. Wayne…
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